Festivals and their Impact on online reputation management

During festival seasons it has bene obesrved that people also spend a good time searching for new products online, also they further research about product reviews.

One of my friend was in a search of window air conditioner and he just went to review sites which were offering their own sets of tools to compare different ACs with features and pricing.

He ended with choosing an Air conditioner which complimented to his needs and pocket. But efore purchasing it he Google about the air conditioner to collect more information and reviews about that particular AC model.

Here online reputation management plays a vital role that people not only visit review sites but also Google about the products before purchasing them.

Since people make heavy purchasing while festival seasons and therefore it increases searches online to review products, which in many ways connected with ORM.