Unethical use of TripAdvisor

I have been reading a lot past week about Camelot Castle hotel and TripAdvisor controvery. Being an online reputation management company we belive that review sites now have become an indespensible part of research which customers perform before buying any product or services.

Websites like TripAdvisor and others should opt phone verification process to connect with the user posting fake comments on their website.

This will not only save time to reach unhappy customers but also reduce fake posting on the website due to fear of being caught.

Review sites not only help people making their judgement right but also save a lot of time and money with doing experiment while purchasing, but recently unethical use of review sites to demoshlish competitors image has been increased which needs a proper stretegy to avoid such unfortunate cases.