Out ranking negative reviews or complaint listings from Google search can undertake good practice of developing a network of Microsites. These micro sites are set of web pages hosted on client's server and reflect on either their owned different domains or sub-domains.

Developing microsites for online reputation management can deliver significant advantages for out ranking negative press and reviews over search engine result pages, on the same time these also works as establishing network of company profile for better internet branding.

Also microsites can be helpful in terms for getting better internal links; this practice is also advocated by Google in their various internet publications.

Microsites are one of the best ways to out rank bad reviews under online reputation management process. But this is required to be understood that all micro sites needs better search engine optimization to rank over the specific keyword to out rank bad reviews, until they are optimized well they won't rank high to appear on search results.