In the recent past online video publishing has become a favorite tool for companies to promote their products and services. Websites like YouTube and metacafe offers free video publishing service for internet users that reaches to their millions of daily visitors.

Google has recently started showing relevant video listings on web searches. This makes more advantage to out rank bad reviews instantly. Having a relevant keyword based video on YouTube can actually help with out ranking bad reviews by acquiring its place on first search result page.

Also on the same time, having video results on Google search page for your company make a difference for people looking forward to gain more and more information about your company, products or services.

Video optimization is a technique which helps these videos recognized by Google for starting listing on their web searches for particular keywords or key-phrases. This service may include applying relevant file name, tags, organizing channels and other stuff.

Videos are the recent add-on to online reputation management industry which can not only helps with out ranking bad reviews but also gaining better branding and offering great piece of presentation to prospective customers looking at web results of your company associated brands and services.